Nestled between two soaring palms on the gateway into Santa Gertrudis, the infamous village of Ibiza, lies Baron – run by Walter Menutti from Buenos Aires. Starting off in 2011 exclusively as a men’s clothing store retailing noble selected brands, Baron opened its branch for women in 2018, conveniently enough – just next door. Style is our passion, not serious fashion. Personal, not pretentious. Baron proposes timeless classics that navigate comfortably between heritage, contemporary tendencies and innovative curiosity. We care about materials and happily choose to work with smaller labels or family run businesses that we can build a more intimate relationship with. This allows us to delicately select pieces which have a strong influence on Baron’s style and ethics. Whether comfortable staple pieces, Italian design, high end basics, laid back kaftans, soft layered textures, wild colours, one off pieces or slow cashmere all of the selected collections are cut from the same cloth: the love of what we do.